Your website is an extension of you and your company! Therefore, it is important for you to pay extra attention to every minute detail to make sure it serves its purpose.
Below are six tips that will assist you to help your site perform better and possibly increase your conversions:
1) Avoid Using Splash Pages If You Can
When you visit a site and see a logo/graphic, Flash/animation or text that explains the different ways in which you can view or enter a site that’s a Splash page.
While many of them are beautiful in design that often invite you to enter the site does it serve your purpose? In fact, they are just pretty pages with no real purpose. Do give your visitors a reason to leave your site before they can review what you’re offering. Show them exactly what they want to see, so they can take the desired action you want!
2) Avoid Banner Advertisements
If you desire to convert traffic into customers you cannot distract them with ads…specifically banner ads. Let me ask you a question, “Do you click on banner ads? And if so, how often?”
Another reason you don’t want to use banner ads is it wastes valuable website real estate. Instead, give your visitors more content related to what they are looking for or provide them with affiliate links to related products that are incorporate into that content. You want to encourage your visitors to buy without pushing them.
3) Easy To Use Navigation
Have you ever visited a site, click on a link and couldn’t find a way to get back to the previous page or navigate the site further without pressing the “back” button? This is the case of “Poor website navigation setup.” It’s important that you have a simple and very straightforward navigation menu so that even a 3-year old will know how to use it. Simple is always better! If your visitors don't know how to navigate, they will leave your site.
4) Where Am I?
When visitors are on your site make sure you show them where they are on your site. For example, if they are on the Articles page then there should be a reference to that on the page. If they are on the Resources page then they should know that too! Generally, a nice heading is sufficient and easy to implement. Some people include drop down menus and slideout menus. Remember, you want simple, easy to use or you will confuse and frustrate your visitors causing them to leave your site.
5) Avoid Using Looping Audio
Would it be annoying if you visit a site only to have audio begin playing when you’re attempting to browse the site to see if they have what you want? At first, it seems cute but it becomes annoying to the visitors because it never stop because it’s looping (continually playing). Audio can increase your conversions when used properly!
6) What's Taking So Long
When you visit a web site you expect the site to load quickly, so you can browse around. However, if you have a web site that loads slow what do you think your visitors will do? Yep, they will leave your site! If they leave you cannot develop a relationship with them. Your site can look beautiful and load fast! The right web designer will ensure your load times are fast enough to appease the people who desire "immediate gratification."
Well, there you have it the 6 Common Website Design Mistakes people make when setting up a website. If you can avoid them you will be that much closer to turning a visitor into a customer.
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