Because your goals, experience, and needs vary from our other clients, our first step will be to gain a better understanding of your business metrics.
This will give us a holistic and detailed view of not just your traffic or website needs, but more importantly your overall marketing mix and how we can enhance it.
While going over your marketing intelligence we will analyze the following areas:
Once we obtain a full view of your business we will discuss possible approaches to your campaign. However, almost all of our client campaigns include varying combinations of the following strategies.
At the end of the day, you need leads that turn into paying customers. With your assistance, we develop a plan and use strategies that provide a continous flow of hot, targeted leads looking to purchase your product or service.
Once you give us a list of keyword terms you’d like to target, we will do market research to determine additional keyword terms your target audience searches to find companies like yours. We will analyze these terms to find those with the best ranking potential (they have a good ratio between amount of searches and amount of competing websites).
However, unlike keyword analysis tools that only analyze the number of websites indexed in a search engine for a particular keyword, we are able to determine the exact number of websites optimized for the keyword. These are the only real competition you will have as you will quickly outrank, even with minimal optimization, any website that isn't optimized for your keyword.
So you'll often find a keyword term that appears highly competitive, with millions of websites listed in a search engine's results, is actually quite easy to rank for! Vice versa, you'll know not to waste your time on a term that may not show many results, but for which all those websites are well optimized - making the term hard to rank for.
Once we've compiled our master list of recommended keyword terms to target, we will provide you the list so you can provide any feedback necessary.
As we have mentioned before, content is key to any search marketing campaign. Therefore, there are three content areas that we will target:
A. On-Site Optimization. This includes visible content and source code. We will analyze your site code for errors that may prevent search engines from properly spidering your site. We will also analyze your site’s code-to-text ratio and other coding elements. Lastly, we will review and edit your visible content for optimal keyword density while maintaining sales effectiveness.
B. Article Creation. We will produce a set number of articles for various key phrases depending on the package selected. Each article is well written, informative, and engaging to ensure that they add value to your visitors’ experience in addition to winning great rankings.
Most importantly, we add these pages slowly over several weeks to months (depending on the package selected) to ensure your site grows organically. This is a key element Google and other search engines look for when ranking a website – that it is constantly updating and adding new information.
C. Publicity. But we’re not talking about traditional PR here. We develop additional articles that pay particularly close attention to your target audience’s pressure points: the secrets they want to know, the tips they need to hear, the problems and solutions your company addresses.
These articles will not be placed on your website, but will instead be promoted to hundreds of other websites in search of compelling articles on your particular subject. This achieves two objectives: 1) each article links back to your website, earning you one-way links from authoritative sites, and 2) the more independent websites that discuss your company or publish an article written by your company, the better your reputation will be. Your potential customers will find your company discussed on other websites, or see that other websites have endorsed you by publishing your article.
In addition to the links earned through article promotion, we will negotiate links on your behalf. We will concentrate on sites with high Page Rank and traffic rankings as links from these are considered powerful “votes.”
We discuss this in depth on our What Is Social Networking page.
We will implement RSS feeds on your blog and/or article pages to keep visitors apprised of new content. Search engines will also be notified through your RSS feed every time a page is added to your site, resulting in faster indexing.
You will receive detailed reports on your rankings across the major search engines, as well as site traffic and visitor behavior (we can only provide site and visitor data if you place StatCounter code on your website or provide us access to your own statistics program).
Where many SEO campaigns fall short, we excel. Rather than just win you traffic, we ensure that traffic converts into sales and leads. To do this, we employ proprietary software that statistically analyzes your website. We help you develop numerous versions of key elements to your sales process (headlines, offers, colors, layout, intro paragraphs, calls to action, etc.).
Each version is systematically tested against the others to not only determine the best version of each element, but more importantly the best combination of elements.
We price each campaign on a per-client basis. Pricing is based on amount of work required and the strategies you would like us to implement. However, we are more than happy to work with your budget and can accommodate a variety of pricing models, including: hourly, per-project, weekly salary with a cap on hours, etc.
We cannot guarantee a certain number of rankings or that particular keywords will get ranked with particular search engines. There are simply too many variables to consider and anyone guaranteeing such should be avoided at all costs. However, we do guarantee the quality of our work.
When we tell you that we will reach a milestone within a certain amount of hours, if we fail to reach that milestone, we will complete additional work for free or at a pre-determined reduced fee until said milestone is reached. In addition, if after six months of site optimization, traffic is far below satisfactory, we will re-negotiate a severely reduced fee to continue promotion until a reasonable increase in traffic is reached.
What Is SEO - Search Engine Optimization (SEO) gets your site listed at the top of the search engines for your most highly searched keywords. This translates into more targeted traffic to your website, and hence more leads or sales.
What Is Social Networking - Social Networking leverages social sites where people go to others for opinions and referrals. Leads generated from referrals are more likely to convert into a sale. And word can spread fast.
Bronx Offline & Online Marketing Help - Want to maximize your marketing dollars using various offline and online marketing strategies that work? Bronx Web Design provides services that assist you to achieve your marketing goals wether it's online or offline. Click the link below to learn more!